NAWSP Leadership

 

FOUNDER AND CEO

Cynthia Barnes

Cynthia is passionate about helping Women in Sales reach the Top 1% and Dance on the Glass Ceiling™. As the Founder and CEO of the National Association of Women Sales Professionals, she spent her sales career in the Top 1% leading sales teams across the nation in a variety of verticals.

Cynthia’s insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert on women-centric sales training, culture and coaching. She is one of the 35 Most Influential Women in Sales and has appeared in over 250 major media outlets around the nation – including the Wall Street Journal. Cynthia is also the Diversity and Inclusion columnist for Sales Hacker.

Cynthia is the creator of THRIVE™ Women in Sales Training, used by organizations such as Toyota and Philadelphia Insurance Companies. Cynthia is a highly sought-after Keynote Speaker with brands such as Safeguard, WIRe, WIT, and many more.

Education

UNIVERSITY OF MICHIGAN
MSLOD

UNIVERSITY OF PHOENIX
BS Business Administration

Key Strengths

  • Women-centric Sales Training and Coaching

  • Women-centric Professional Development

  • Dynamic, motivational speaker and writer

  • Coaches women in sales to overcome barriers and reach their goals

  • Sales strategies and tactics that get results

  • All-around Bawse Lady


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Advisor

Anita Nielsen

Anita is passionate about helping B2B sales professionals learn how to create personalized, differentiated value for their clients. She believes that as technology gets increasingly sophisticated humans have to get increasingly, well, human.  Anita loves partnering with sales leaders to create teams of high performing sales professionals who can’t be beat by robots or competition because they are masters at human to human (h2h) sales interactions and differentiating through personalizing value. 

Anita is a Sales enablement Consultant and Performance Coach with over 20 years of experience in B2B Business sales and support. Anita’s clients learn to create differentiating value to accelerate growth, and create loyal, lifetime customers. Anita is devoted to helping sales professionals understand basics of psychology, neuroscience and human behavior and apply them in consultative sales interactions to win better, bigger and more. Her Psychology in Selling training is a growing sensation amongst B2B sales organizations and is quickly becoming known as a “secret sauce” for developing high performance, future-ready B2B sales professionals. As a staunch advocate for salespeople, she is dedicated to coaching and equipping them for success.

Anita is a founding member of the Sales Enablement Society. Her expertise and efforts in sales enablement have earned her the honor of being named as one of the Top Sales Enablement Consultants of 2018 by Selling Power Magazine.  Her first book, “Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career,” quickly became an Amazon #1 Best-Seller. “Beat the Bots” also made it to Selling Power Magazine’s 2019 list of Top Recommended Sales Books. 

Anita’s incomparable capacity for empathy and genuine desire to help sales professionals achieve their potential have helped her to create a holistic, practical approach to sales transformation that is based on years of trench experience. Additionally, Anita has a keen eye for assessing and understanding an organization’s culture and is able to leverage that knowledge to tailor her services to perfectly suit her clients in their unique sales context. As such, she ensures that her training and coaching drive lasting behavior change. Anita’s energy and sense of humor endear her to her clients, leaders and sales reps, alike. Anita considers herself “a total sales nerd.” She loves to spend time talking about all things sales and helping to evangelize a more human approach to selling that dispels the old school negative perceptions about sales professionals.  

Anita happily makes time to coach women sales and technology professionals on key skills to help them succeed in these traditionally male dominated fields. She believes that women who are already successful in their careers should pay it forward and help other women learn how to “dance on the glass ceiling.”  

Anita lives in Chicagoland with her husband and 2 teenage children.  

Education

NEW YORK INSTITUTE OF TECHNOLOGY

MBA

UNIVERSITY OF ILLINOIS
BS Psychology

Key Strengths

  • B2B Sales with a focus on B2B Technology 

  • Non-Fiction Writing 

  • Psychology – Applied to Sales and Selling

  • Sales Training 

  • Leadership Coaching

  • Sales Enablement Strategy and Programs

  • 1:1 Sales Performance Coaching



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Dana Manciagli

Dana is passionate about helping professionals develop the skills they need to land their next role. She has been a corporate sales executive for more than 30 years, most recently as General Manager, worldwide sales at Microsoft. Dana leveraged her employee hiring and management experience into that of author, instructor, speaker, and career coach. She is the founder of the only complete 24 x 7 online job search skills curriculum, Job Search Master Class® and author of Cut the Crap™, Get a Job!

Dana’s techniques are proven to be as effective for new college graduates as for senior executives. Dana has assisted thousands over the last 6 years, proving her innovative end-to-end solution just works. She holds an MBA from the Thunderbird School of Global Management, is a wife and mommy, and a 3-time breast cancer survivor.

Education

THUNDERBIRD SCHOOL OF MANAGEMENT
MBA, Marketing

UCSB
BS Political Science

Key Strengths

  • Product Marketing

  • Cross-Functional Team Leadership

  • Marketing Strategy

  • Career Development Coaching

  • Team Leadership



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ADVISOR

MARIO M. MARTINEZ, JR.

Mario is passionate about helping marketing and sales professionals learn how to develop an engaging personal brand to attract today’s modern buyer using the digital sales ecosystem. As the CEO and Co-founder of Vengreso, he spent 84 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually.

Mario is one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He was named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional, Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant, and was recognized in 2019 as one of the top Social Media Leaders by The Social Shake Up.

Mario is the host of the popular Selling With Social Podcast. He’s been featured in Forbes, INC., Entrepreneur and was formerly a contributor to the Huffington Post. He’s a highly sought-after Keynote Speaker with brands such as LinkedIn, Cisco and many more. He is also known to open a speech with a Salsa dance.

Education

Saint Mary's College of California

Key Strengths

  • Digital Sales

  • B2B Sales and Sales Leadership

  • B2B Marketing Strategy

  • B2B Content Marketing

  • Social Media Marketing

  • Sales Training Design, Development and Execution

  • Get's Crap Done


EXECUTIVE CONSULTANT   Tracy Laveque

Advisor

Maureen Haga

Maureen is passionate about training, coaching and motivating sales organizations to overcome sales challenges, achieve their business development objectives and dominate their markets. She is a trusted advisor who effectively manages change and reinforces winning behaviors in a sales organization. A natural troubleshooter, Maureen quickly diagnoses obstacles that can impede sales achievement and excels in the development and delivery of training and coaching solutions that influence sales revenue outcomes and facilitate cultural change.

Maureen is a self-fashioned business development practitioner and entrepreneur, Maureen’s strength is in galvanizing stagnant sales forces, coaching mission-critical behaviors and enhancing performance for customer engagement that takes sales execution to its highest level. Focusing on what she calls “calculated success,” Maureen’s approach is hands-on, high-touch and customized according to business and sales objectives. Frequently lauded for her multi-industry knowledge, futuristic vision and ability to motivate and mobilize workforces, Maureen’s clients are informed, conscientious sales organizations who operate with best practices and experience competitive advantage.

Differentiated by her positive energy, consultative process, and experience in strategic sales execution, Maureen efficiently identifies sales process and sales skill gaps that keeps sales organizations from achieving revenue targets, and then delivers strategic sales performance development programs that fulfills these gaps. Most recently, Maureen consults and coaches sales organizations in how to effectively sell to Millennial Buyers.

Education

LOYOLA UNIVERSITY CHICAGO
MS Organizational Development and Corporate instructional Management

ILLINOIS STATE UNIVERSITY
BS Education

Key Strengths

  • Leadership Development

  • Strategic Sales Execution

  • Selling to Millennial Buyers

  • Individual and Team Sales Coaching

  • Sales training design and facilitation



Community engagement manager

Kallie Carlton

Kallie is passionate about delivering professional development, training, and opportunities for women in sales to grow their sales careers and leverage excellent leadership, problem-solving, and relationship building skills. In her role as NAWSP’s Community Engagement Manager, she works diligently to establish meaningful corporate partnerships to support NAWSP’s efforts. She leads cross-functional ideation, scoping, and prioritization, including developing and implementing partnership and marketing strategies as well as go-to-market plans. Additionally, Kallie works with a cross-functional team to coordinate launch plans and amplification strategies.

Education

UNIVERSITY OF FLORIDA
BS Marketing and Sales

Key Strengths

  • Mentor and inaugural member, Gator SLAM (Selling, Leadership, and Mentoring) program

  • Public relations

  • Social media content creation, planning, and amplification

  • Event planning and logistics


NAWSP Chapter Presidents