NAWSP Leadership



Cynthia Barnes

Cynthia is passionate about increasing the opportunities for women in sales and helping them THRIVE™ in those roles. She loves assisting organizations in creating the right environments and training for women sales professionals. Whether she is helping DEI and sales leaders from Michelin, Autodesk (U.S. and Europe), Safeguard, and Outreach to create trailblazing strategies to achieve their women in sales initiatives, or designing women-centric sales training and professional development for the 14,000 members of the National Association of Women Sales Professionals, Cynthia has built a solid reputation as one of the nation's top Women in Sales Influencers.

 Cynthia’s insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert on women-centric sales training, culture and coaching. She has appeared in over 250 major media outlets around the nation – including the Wall Street Journal. She is a guest columnist for Sales Hacker and is recognized as one of the 35 Most Influential Women in Sales.



BS Business Administration

Key Strengths

  • Credible Women-in-Sales expert with 20+ years highly successful experience as a sales leader in male-dominated verticals, consistently reaching top 1%

  • Business-to-Business sales

  • Dynamic, motivational speaker and writer

  • Coaches women in sales to overcome barriers and reach their goals

  • Sales strategies and tactics that get results

  • Business savvy


Tracy Laveque

Tracy is passionate about people's potential—to create, connect, develop and thrive. By increasing our ability to bring all perspectives into view and explore new ways of thinking about our work, she believes organizations can transcend what “is” and realize their vision of what can be. She loves creating tangible and meaningful experiences in which people gain self-awareness and insight, realize their connections to the “big picture” and envision what’s possible. She also likes to see things through to fruition, helping teams to share ideas, make plans, develop skills, accept accountability, overcome obstacles and turn the possible into reality.

Tracy has worked for a variety of organizations including advertising, automotive, banking and insurance. She started as an HR generalist, achieving results in all areas including recruiting, compensation, benefits, HRIS, employee relations, performance management, onboarding and learning development. Her skills and interests led her to specialize in organizational development and training.


BSBA Human Resources

Graduate Studies in Counseling

Key Strengths

  • 30+ years HR/OD/L&D experience

  • Employee relations, including Sexual Harassment Awareness training and incident response

  • Facilitation skills and tools that enable innovation, performance improvement, team and organizational development, and strategic planning

  • Individual, organizational and team assessment/coaching

  • Instructional design and facilitation

  • Survey design, implementation and action planning

  • Change management

Community engagement manager

Kallie Carlton

Kallie is passionate about delivering professional development, training, and opportunities for women in sales to grow their sales careers and leverage excellent leadership, problem-solving, and relationship building skills. In her role as NAWSP’s Community Engagement Manager, she works diligently to establish meaningful corporate partnerships to support NAWSP’s efforts. She leads cross-functional ideation, scoping, and prioritization, including developing and implementing partnership and marketing strategies as well as go-to-market plans. Additionally, Kallie works with a cross-functional team to coordinate launch plans and amplification strategies.


BS Marketing and Sales

Key Strengths

  • Mentor and inaugural member, Gator SLAM (Selling, Leadership, and Mentoring) program

  • Public relations

  • Social media content creation, planning, and amplification

  • Event planning and logistics

NAWSP Chapter Presidents