Our Story

Our Mission:

Dance on the Glass Ceiling™. The National Association of Women Sales Professionals is a global community, welcoming women sales professionals from every vertical who want to reach the Top 1%. Through community, professional development, and advocacy, we work to empower women in sales to improve their mindset and increase their sphere of influence so that they can ultimately change the world.

Our Vision:

“A world that understands and embraces women in sales as equal contributors, each with unique and innate strengths, and each of which is an integral part of the dynamic, multi-faceted, and diverse landscape of the modern sales culture.”

Our Story:

Our founder, Cynthia Barnes has spent over two decades leading sales teams and knows first-hand what it’s like working in male-dominated industries. After an illustrious career as a Top 1% sales professional, she made an observation:

Traditional sales approaches were created by men and for men at a time men made up the majority of the salesforce.

And she began to wonder:

Would women sales professionals gravitate toward sales coaching and professional development, created by women, exclusively for women?

What started as a small Detroit Meetup group in 2016 quickly spread to 21 groups around the country in just 12 short months. In November 2017, Cynthia officially formed the National Association of Women Sales Professionals. Shortly thereafter, the membership grew to over 12,800 women sales professionals who sell in B2B industries.

NAWSP offers its members:

  • Unlimited, women-centric professional development via the NAWSP Sales Vault™

  • In-person learning events around the country

  • Access to the world’s top women sales professionals

  • Professional development webinars

  • Access to NAWSP sales coaches

  • Access to NAWSP’s mentorship program

  • Discounts on products and services women sales professionals use most

  • Access to the NAWSP community via our app

Women are changing the landscape of the modern sales culture.

Why You Should Join NAWSP

  1. Meet women just like you. Join our community to meet others who look like you, understand what it’s like to be a woman selling in a man’s world, and empathize your frustrations.

  2. Make better decisions. Learn how to make better, more well-informed decisions about the things that are most important to you.

  3. Find inspiration. Find a little inspiration, thought-provoking conversations, and expert perspective each and every day.

  4. Share stories. Swap stories, experiences, and ideas (not necessarily advice) around our shared mission.

  5. Get answers. Navigate topics that don’t have easy or obvious answers (the stuff you can’t Google).

  6. Have an impact. Actively contribute to the community we're building online and in real life so that together we can have a positive impact on the world.


Increase Your Sphere of Influence

Sharing our core values and points of focus on competence, professionalism, commitment, and innovation through every partnership we establish in not only the 50 states but across the globe, you can be assured to expect nothing short of pre-eminence and professionalism from National Association of Women Sales Professionals (NAWSP).

Our dedicated staff and coaches are highly trained and seasoned professionals in the sales industry. We stay abreast of the latest trends and changes in order to guarantee that you receive only the finest training so that you can take your sales career to the next level. 

Be Part of a Global Community that Dwells Only in Excellence

Imagine a world where every woman sales professional is intricately connected through a sophisticated network of corporate programming, conferencing and online community. We have a highly effective network that transcends states, continents, oceans, and national borders. It connects and serves professionals without any form of discrimination based on religion, political views, or race. It is an unstoppable world, a united world without limits where career-shaping ideas are exchanged across all platforms. That is the kind of a world that NAWSP envisions and is fully committed to building. Join us.